All Posts

Creating a marketing strategy can feel overwhelming if you don’t have a background in marketing. Yet, as a small or medium-sized business owner, you need a clear plan to reach your customers and grow your business. The good news is that you don’t have to be a marketing expert to build an effective marketing strategy. With the right approach, you can develop a plan that fits your business goals and budget. A whiteboard with sticky notes showing a basic marketing plan Understan

Marketing strategy documents and laptop on a Canadian office desk The short answer: a single in-house marketing hire in Canada runs $90,000–$110,000 in true first-year cost — for one skill set. Marketing takes at least five. A full-service agency gives you the whole team, no overhead, and no ramp-up time. The question isn't agency vs. employee. It's whether you need a head count, or results. If you're at the point of posting a marketing role, you're probably past the "do we n